A Little

About Me

Hi, my name is Nicole Burt, and I am currently the Sr. Marketing Director at Outdo. My love for marketing, creating memorable experiences, obsessing over every detail, and turning unique ideas into reality has afforded me the opportunity to work with some of the best beauty, fashion, and lifestyle brands and talent/creators over the years.

From Lord Jones to Sephora Collection, and the KarJenners to Who What Wear (and everything in between!), I am so proud of the many marketing initiatives and events I've played a role in and led. For as long as I can remember, I've always enjoyed creating special moments at home and in my professional life. Whether it's an intimate Sunday brunch with friends, a go-to-market deck, or an in-store meetup or photo shoot with talent --- my passion, experience, and love for what I do is always evident in the details and final product.

Some of my favorite projects include an interactive lip lounge inspired by various lipstick shades from #LIPSTORIES at the SEPHORiA House of Beauty; hosting an immersive Product Launch Event at a Luxury Bath house for media and creators to really experience Lord Jones and CBD; StyleHaul's #BeachHauliday series where we brought select influencers to various islands for a few days of adventure, bonding, and fun in the sun; and more recently, an influencer event for Sephora Collection which celebrated the launch of Best Skin Ever Concealer! As with every event, there were challenges along the way, but the result for each was beautiful. The overall sentiment was high; clients were thrilled with the dynamic content captured for various social media platforms.

While we all work in this digital world, nothing quite connects people like an IRL experience. This portfolio includes a sampling of some of my favorite projects that have fostered true connections.

Happy scrolling, and thanks for visiting! ; )

Live events + gatherings

SEPHORA COLLECTION

Launch party to support a new product joining the brand’s popular franchise, Best Skin Ever.

LORD JONES

Immersive wellness event where tastemakers, media, and influencers were able to experience CBD-infused Turkish baths and massages featuring the newly launched Bath Salts and Heavy Duty Chill Balm.

OLD NAVY

Old Navy invited female creators to to Santa Monica to celebrate International Women’s Day.

SEPHORA COLLECTION

Launch party that celebrated and brought to life various #LIPSTORIES and offered influencers an opportunity to capture content and create thier own stories.

retail pop-ups

KOPARI BEAUTY

Summer pop-up featuring suncare essentials and other skincare products.

LORD JONES

Holiday pop-up featuring topical skus and CBD education.

tradeshows + cons

LORD JONES

Brand booth at Sephora Leadership Conference (SLC) Booth

LORD JONES

Refreshed brand booth at NY Now trade show

STYLEHAUL

Sponsored creator lounge at Vidcon

VEGAMOUR

Interactive brand booth at Sephora Manager Conference (SMC)

influencer trips

STYLEHAUL

SEPHORA COLLECTION

Created a home base and elevated creator villa for content creators in Palm Springs for Coachella.

In the week leading up to Sephora’s inaugural Sephoria event, the ambassadors were invited to attend various events to generate buzz for the big extravaganza.

STYLEHAUL

To generate organic content for the network, StyleHaul invited influencers to Costa Rica for the trip of a lifetime.

corporate offsite

VEGAMOUR

We took the HQ team to Malibu for a day of learning, team bonding and collaboration.